Discovery

FL180 — Flight Level One Eight Zero

Discovery $2,900 Yours Forever

Plan the project.
Own the plan.

Before you commit to a build, get a full scoping engagement — research, architecture, content strategy, technical recommendations, and a professional deliverable you can hand to any web partner. Build with wpAVIO™ and every dollar applies to your project. Don’t, and you still have your blueprint.

Start Discovery What’s In It
FILED
Yours forever.
Walks anywhere.
Counts toward the build.
The wpAVIO Flight Plan

What you get

A professional document. Not a sales deck.

Every Discovery engagement produces the same deliverable — a complete, structured plan an aviation organization can hand to any web partner and start work tomorrow.

01
Organization profile
Who you are, who you serve, what makes your aviation organization distinct. The starting point for every recommendation.
02
Goals & success metrics
What this site has to actually do. Member signups, course enrollments, donations, parts sales — named, measurable, owned.
03
Sitemap & architecture
Every page, every section, how they connect. The information design that determines whether anyone finds what they came for.
04
Content strategy
Topic clusters for Google ranking and AI answer engines. What to write, in what order, why it matters — with the keywords that actually move aviation searches.
05
Technical stack
Hosting, DNS, theme, plugins, security, performance targets. Named, justified, defensible. No mystery boxes.
06
Design direction
Typography, palette, visual mood, brand alignment. Reference imagery and aesthetic anchors for the build phase.
07
Wireframes
Layout sketches for the highest-stakes pages — home, primary services, contact, member intake. Enough to make the build cost real.
08
Statement of Work
Scope, timeline, deliverables, and cost — broken out by build tier so you can see exactly what each price level includes.
09
Walkthrough call
A 30-minute presentation of the finished Discovery document. Every recommendation explained, every question answered, every option open.

No lock-in

This document is yours. Take it to another developer. Take it to an SEO firm. Take it to a content agency. We’d rather you choose wpAVIO™ with eyes open than build with us because you felt stuck. Discovery is a professional deliverable, not a sales tool we keep on a leash.

How it applies

Two scenarios. One simple rule.

The $2,900 Discovery fee is yours regardless. If you build with wpAVIO™, it becomes the first $2,900 of your build payment — applied directly to the upfront 50%. No retroactive math, no surprises.

If you build with us
Discovery applies.
  • Today Discovery — $2,900
  • Project start 50% of build, minus $2,900
  • Mid-project 25%
  • Final delivery 25%
If you don’t
Discovery is yours.
  • Today Discovery — $2,900
  • After delivery No further obligation
  • From there Take the plan anywhere
Worked example — on an $11,500 build
Today · Discovery $2,900
Project start · balance of 50% $2,850
Mid-project · 25% $2,875
Final delivery · 25% $2,875
Total paid to wpAVIO $11,500

Process

How Discovery actually unfolds.

STEP 01
Kickoff call.
A 60–90 minute working session. Who you are, who you serve, what’s broken about what you have now, what you’re trying to build. We do most of the listening.
STEP 02
Research & analysis.
We study your organization, your audience, your competitors, and any existing site. We test, audit, benchmark. This is the part most agencies skip.
STEP 03
Document delivery.
You receive the complete Discovery document and a 30-minute walkthrough. Read it. Sit with it. Show it to someone else — that’s the whole point.
STEP 04
Your decision.
Build with wpAVIO™. Build with someone else. Don’t build at all. There’s no pressure, no follow-up call cycle. The plan is yours either way.

Fit

Discovery is not for everyone.

This is real work — for you and for us. Two working sessions, a complete deliverable, and a clear-eyed financial commitment up front. It’s built for aviation organizations that are serious about building right.

Good fit
  • You’re investing in a long-term digital asset, not a one-off page
  • You want a real plan you can defend to a board or member committee
  • You’ll show up for the kickoff and walkthrough calls
  • You can share what you already know — analytics, audience data, prior agency notes
  • You understand that planning costs less than rebuilding
Not a fit
  • You want a free quote and a sales pitch
  • You expect us to read your mind without a working call
  • You’re shopping for the cheapest bid and treating Discovery like a price comparison
  • You can’t commit two hours of working-call time
  • You think a “discovery call” and a paid Discovery engagement are the same thing

Pricing

Why $2,900?

It’s the smallest serious price for serious planning. Big enough to fund real research and drafting. Small enough to apply cleanly toward a build without distorting the project economics.

$0 — Free pitch deck
Buys you a sales pitch.
Pretty slides designed to win the project. Optimized for closing, not for clarity. Useless the moment the agency walks away.
$ — Self-directed research
Buys you confusion.
Forty hours on Reddit and ChatGPT trying to compare WordPress hosting, themes, and SEO plugins. Three months later, no plan, no progress.
$2,900 — wpAVIO™ Discovery
Buys you a plan.
Real research, real recommendations, a real document. Yours forever. Counts toward the build. Defensible to any board, any committee, any second opinion.

Ready when you are

Start with the kickoff call.

Tell us about your aviation organization. We’ll schedule the kickoff call and set a Discovery start date. The $2,900 is invoiced after the kickoff — once we both confirm it’s the right fit. No pressure before then.

Schedule the Kickoff

Aviation organizations only · Invoiced after kickoff · Applied to your build