Audit

FL200 — Flight Level Two Zero Zero

Audit & Quick Wins $497 → $1,997

Your site has problems.
We can name them.

The Payoff Audit is a complete diagnostic of your existing site — speed, search, AI visibility, security, technical health. You get a written report, a prioritized ToDo list, and a 30-minute walkthrough. Quick Wins is the option to have us execute the list ourselves, in two weeks, with a 30-day performance guarantee.

Order the Audit See What’s In It
PAYOFF
Find the broken.
Name the fix.
Execute it, or hand it off.
The Payoff Audit

What we audit

Seven areas, examined honestly.

An audit is only worth what it finds. We don’t run a single tool and call it a day. Every wpAVIO™ Audit covers seven distinct areas — with named, traceable findings for each.

01
Core Web Vitals
LCP, INP, CLS — the metrics Google uses to rank you. Field data from real users plus lab tests across mobile and desktop. Named pages, named problems.
02
Technical SEO
Schema markup, sitemaps, robots.txt, canonical tags, indexability, crawl errors. Everything Google needs to find, read, and rank your aviation content.
03
AEO readiness
Answer Engine Optimization — the structured content that gets your organization quoted in ChatGPT, Perplexity, Claude, and Google’s AI Overviews.
04
Security & updates
WordPress core, theme, and plugin versions. Known vulnerabilities. Login hardening. SSL configuration. The boring stuff that becomes very interesting when it fails.
05
Hosting & DNS
Where your site lives, how fast it responds, who controls the DNS. Often the biggest single bottleneck on aviation organization sites — and the cheapest to fix.
06
On-page content
A sample review of your most important pages — home, services, contact, plus your three highest-traffic posts. Headings, meta, images, internal links.
07
Mobile experience
How the site actually behaves on a phone, where most aviation visitors land first. Tap targets, scroll behavior, form completion, page weight on cellular.

Deliverable

What lands in your inbox.

Five business days after order, you receive a complete Audit package. Read it, share it, hand it to your developer — or hand it back to us as the starting point for Quick Wins.

01
Written Audit Report
A 10–20 page PDF covering all seven audit areas. Findings, screenshots, severity ratings, references. The receipt of what was checked and what was found.
02
Prioritized ToDo List
Every issue, ordered by impact and effort. Anyone with WordPress experience can work the list top to bottom. Quick wins first; bigger fixes after.
03
30-Minute Walkthrough
A live call where we walk the report with you, answer questions, and clarify priorities for your specific aviation organization. Recorded so your team can watch later.
04
Quick Wins Quote
If you want us to execute the list, you get a fixed-price quote for Quick Wins — the $1,997 done-for-you option. No pressure, no follow-up cycle.

Two paths

Take the list. Or hand it back.

The Audit is yours either way. You can execute the ToDo list with your own developer, your own time, or your own team. Or you can add Quick Wins and we run the list ourselves — two weeks, fixed price, performance guaranteed.

Path A — DIY
Audit only.
  • You pay $497
  • You get Audit + ToDo list + walkthrough
  • You handle Execution — or hand it to your developer
Path B — Done For You
Audit + Quick Wins.
  • You pay $497 + $1,997 = $2,494
  • You get Audit + full execution
  • Timeline 5 business days + 2 weeks
  • Guarantee 30-day performance, named in writing

Process

How the Audit actually runs.

STEP 01
Order & access.
Fill out the form, pay the invoice, share read-only access to your site (WordPress login, Google Search Console, Analytics if available). We start the same business day.
STEP 02
Audit & analysis.
We work the seven areas. Real tests on real pages, in real browsers, on real devices. Documented findings with screenshots and severity ratings.
STEP 03
Report & walkthrough.
Day five: the report lands in your inbox. We schedule the 30-minute walkthrough call within the next three business days. You bring your team if you want.
STEP 04
Your decision.
Work the list yourself, hand it to your developer, or add Quick Wins. Whatever you pick, the Audit is yours forever. There’s no follow-up sales cycle.

Fit

Who the Audit is for.

A good fit
  • You have an existing aviation organization website with named problems
  • You want a real diagnostic, not a sales pitch dressed up as one
  • You can share read-only access to your site, GSC, and Analytics
  • You’ll do something with the report — DIY, hand off, or hire us
  • You understand that an audit is a finding tool, not a fix
Not a fit
  • You don’t actually have a website yet — go to Discovery or Site Builds
  • You want a free SEO check (those exist, and they’re worth what you pay)
  • You won’t share access or read the report
  • You’re shopping for the cheapest possible deliverable
  • You’ll be upset when the report lists real problems

Order it

Five business days from now, you’ll know what’s wrong.

Tell us your URL, your aviation organization, and what you suspect is broken. We invoice on the same business day. The audit starts as soon as we have read-only access.

Order the Audit

Aviation organizations only · $497 · Delivered in 5 business days